New data has revealed that worldwide searches for ‘Meta stock’ have skyrocketed by 455% since the announcement of Threads, a text-based conversation app that directly challenges Twitter.
- Google searches for ‘Meta stock’ have increased by 455% after the announcement of Threads.
- The surge occurred within 24 hours of the announcement of the text-based conversation app on 4th July 2023.
- According to Zuckerberg, Threads received 5 million sign-ups within the first four hours of its launch.
The study, conducted by us, analyzed worldwide Google search data within 24 hours of the announcement on 4th July 2023.
Threads – described by Meta as the first platform “envisioned to be compatible with an open social networking protocol” in a “new era of diverse and interconnected networks” – has a similar aesthetic and function to Twitter.
The announcement of the app follows recent controversy surrounding Twitter; Elon Musk outraged the user base by limiting the number of Tweets users can view daily on 1st July 2023.
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