New data has revealed that worldwide searches for ‘Meta stock’ have skyrocketed by 455% since the announcement of Threads, a text-based conversation app that directly challenges Twitter.

  • Google searches for ‘Meta stock’ have increased by 455% after the announcement of Threads.
  • The surge occurred within 24 hours of the announcement of the text-based conversation app on 4th July 2023.
  • According to Zuckerberg, Threads received 5 million sign-ups within the first four hours of its launch.

The study, conducted by us, analyzed worldwide Google search data within 24 hours of the announcement on 4th July 2023.

Threads – described by Meta as the first platform “envisioned to be compatible with an open social networking protocol” in a “new era of diverse and interconnected networks” – has a similar aesthetic and function to Twitter.

The announcement of the app follows recent controversy surrounding Twitter; Elon Musk outraged the user base by limiting the number of Tweets users can view daily on 1st July 2023.


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