A Robo Advisor is a digital platform that provides automated financial planning and investment management advice without the use of human financial planners.

It uses algorithms, based on the user’s input regarding their financial situation and future goals, to offer advice and/or automatically invest the client’s assets.

In this article, we have grouped together the best platforms for investing through Robo Advisors.

To compile the ranking, we have taken the following factors into account:

  • The quality of the robo advisor platform
  • The investment possibilities offered
  • The fund management fees
Table of Content

What are the best robo advisor platforms?

Below our curated list of the best robo advisor platforms, with details of features and characteristics.

1. Trading 212 : For a flexible robo advisor experience

  • Robo-advising on Trading 212 is done through the creation and sharing of customised portfolios.
  • Trading 212 portfolios, called aerograms, can be built by adding stocks and ETFs.
  • Once an aerogram has been created on Trading 212, you can automate it according to time and money parameters and even rebalance it according to your preferences.
  • Your aerogram can be copied by others, or you can copy those of professionals for a robo-advising experience.
83% of retail investor accounts lose money

2. eToro : Best robo advisor demo

  • eToro offers a robo-advisor service through Smart Portfolios.
  • Smart Portfolios are baskets of assets created and managed by eToro that the user can copy in order to automate an investment strategy.
  • eToro offers over 15 automated investment strategies to choose from.
  • Industry Robo-Advisors and robo-advisors that mimic the assets under management of some of the largest investment funds can be found on eToro.
  • The minimum amount to invest in Smart Portfolios starts at $500.
  • To try out eToro’s robo-advisor service, you can also open a free demo account.
77% of retail investor accounts lose money

3. Interactive Brokers : Large number of robo advisors to choose from

  • Interactive Brokers offers Robo Advisors through their Interactive Advisors section.
  • You can start investing in IB’s Robo Advisors with $100.
  • IB makes available over 30 Robo Advisors on 7 different markets and factors.
  • By answering a few questions, IB will also allow you to create a customised Robo Advisor for the user.
  • Asset management fees range from 0.05% to 1.5%.
74-89% of retail CFD accounts lose money

4. Saxo Bank : Robo advisor for professionals

  • Saxo Bank offers a Robo Advisoring service to its institutional clients and partners.
  • The Robo Advisors offered are designed and constantly rebalanced on a client basis.
  • Portfolios created by Saxo Bank are created with insights from BlackRock, Morningstar, and NASDAQ.
72% of retail investor accounts lose money

5. Darwinex : For Robo Advisors created by users

  • Darwinex makes it possible to create and share Robo-Advisors called Darwins.
  • Users can create their own Darwins, and allow other traders to use them.
  • The minimum deposit to start using Darwinex starts at $500.
61% of retail investor accounts lose money

6. Moneyfarm : Easy-to-use robo advisor platform

  • Moneyfarm offers an easy-to-use robo advisory service.
  • You can start with as little as $100, and the money can be invested automatically in different portfolios.
  • Moneyfarm charges commissions from 0.60% on the total value of your investments.
  • minimum of $5000 initial investment is required to start with Moneyfarm.
Your capital is at risk

7. Tinaba : To invest in ESG robo advisors

  • Tinaba offers a robo advisory service in collaboration with Banca Profilo.
  • To start using Tinaba’s Robo Advisors you need to invest at least $2000, and then at least $50 for the following deposits.
  • In total there are 8 Robo Advisors on Tinaba built on portfolios containing ETFs.
  • Robo Advisors take ESG factors into account.
  • Tinaba charges fees ranging from 1% to 0.40% depending on the amount of money invested.
Your capital is at risk

8. Gimme5 : Robo advisor to reinvest savings

  • On Gimme5 you can start investing with robo advisors from $5.
  • Gimme5’s robo advisory service is offered in collaboration with Vanguard.
  • The robo advisory solutions offered by Gimme5 take ESG criteria into account.
  • Commissions on total assets start at 0.60%, while annual robo advisor fees range from 0.10% to 0.20%.
Your capital is at risk

9. SoFi : Robo advisors from $1

  • SoFi is a US SEC-regulated company that offers numerous investment options, including Robo Advisors.
  • SoFi’s Robo Advisors can be chosen based on 6 risk parameters, from the most conservative to the most aggressive.
  • SoFi’s Robo Advisor portfolios are updated and rebalanced quarterly.
  • You can join SoFi for as little as $1.
Your capital is at risk

10. Wealthfront : Industry-leading robo advisory platform

  • Wealthfront is a US company specialising in long-term investments and robo advisors.
  • Today it manages over USD 28 billion with over 490,000 clients.
  • Wealthfront offers different portfolios and allows up to 3.30% interest per year.
  • With a few questions Wealthfront will build a customised portfolio for each client based on their funds, goals and risk appetite.
  • The fees are very low and are 0.25% per annum on funds.
Your capital is at risk

How much money should be invested in Robo Advisors?

With the leading Robo Advisors, it is possible to invest sums of less than $100. However, the initial deposit required to activate the account may vary depending on the service.

Robo Advisor Minimum initial investment Following investments
Moneyfarm $5000 $100
Tinaba $2000 $50
eToro Smart Portfolios $500 $500
Gimme5 $5 $5
Interactive Advisors $100 $100

(your money is at risk)

However, robo advisors are portfolios created to allow one to enjoy compound interest over the long term.

Therefore, more than the initial amount, it is important to minimise commissions and commit to investing a fixed amount (even a low amount) in order to get the most out of the automatic portfolios offered by the platform.

Below you will find an example table that takes into account the average annual interest (APY) of 3%, and the compound interest depending on the monthly deposit from zero.

Monthly Investment After 1 year After 10 years After 20 years
$ 10,00 $ 121,97 $ 1.400,91 $ 3.291,23
$ 50,00 $ 609,84 $ 7.004,54 $ 32.912,28
$ 100,00 $ 1.219,68 $ 14.009,08 $ 16.456,14
$ 500,00 $ 6.098,40 $ 70.045,39 $ 164.561,38
$ 1.000,00 $ 12.196,80 $ 140.090,77 $ 329.122,75

Robo Advisor vs Copy Trading: main differences

With Robo Advisors you automate one of the fixed strategies set by the investment platform, while with Copy Trading you copy the independent strategies of other traders and investors.

Another difference is the commissions. Robo Advisory services are like investment funds, in fact, they charge annual fees based on the total amount in the account. Sometimes they also charge commissions for rebalancing portfolios.

Through copy trading services, on the other hand, you copy other people’s trades and bring them proportionally back to your own investment account. Then commissions such as spreads or commissions for connecting to stock indices will be applied, as if the person copying was trading in the financial markets themselves.

This difference can be seen very well on eToro, which offers both solutions. It allows both to invest in portfolios built by the eToro team (Smart Portfolio), and to copy the trades of other people within the trading platform.

In the first case, the portfolios are managed by eToro, in the second case it is all in the hands of the traders who invest on eToro completely independently.

Visit eToro
(77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money)

Costs and taxes on returns from Robo-Advisor

Robo-advisors generally only charge a single fee for managing the assets and the robo advisory activity.

This commission averages 1% per annum on the funds under management and is used to cover various expenses such as the work behind the rebalancing of automated portfolios and the business infrastructure.

Choosing a platform that charges low commissions on robo advisors is important, as this type of business generates low returns on average compared to other forms of investment.

If on average, a robo advisor’s return hardly exceeds 3% per annum, charging commissions shrinks the profit margin even further.

For example, a 3% annual return on 1,000$ is 30$, but by applying a 1% commission on fund management, the gain would drop to 20$.

Furthermore, one has to consider that there’s the capital gain tax which depends on your country of residence. This means that at the end of the investment path, when the user wants to liquidate and withdraw the money from the platform, he or she will have to take into account that a certain percentage of that will be taxed.

If the robo advisory platform acts as a tax withholding agent, the percentages withheld could then be even higher than 1% because within that percentage will be not only the management costs, but also the taxes that the platform will have to pay directly to the state.

Events Gain/Expenditure Gain/Expenditure (%) on yield
Initial investment +1.000,00$
Annual yield 3% +30,00$ +3.0%
Operating costs 1% -10,00$ -33,33%
Capital gains tax 26% -5,20$ -17,33%

Taking commissions into account is therefore very important when investing in robo advisors, as annual management costs would add up.

As they add up, they not only affect the fixed annual costs, but also affect future returns because they reduce the amount of money on which compound interest works.

If we consider a monthly deposit of $1,000 for 20 years with annual interest at 3%, at the end of the investment path we would have invested a total of $240,000, which in purely theoretical terms becomes $329,122 with compound interest.

However, the 1% annual management costs would lower the total figure to $293,081 which corresponds to $36,041 in lost earnings.

If the management costs were much lower, such as 0.3% annually, the profit margin would be much higher as with the same dynamics one would lose “only” $11,121 in fees.

Pros and cons of Robo Advisors


  • No trading skills required because they are managed by the platform
  • Generally low start-up costs


  • Relatively low interest compared to that which can be obtained by trading in person
  • High average commissions in most cases

filippo ucchino

About The Author

Filippo Ucchino
Co-Founder - CEO - Broker Expert
Filippo is the co-founder and CEO of InvestinGoal.com. He has 15 years of experience in the financial sector and forex in particular. He started his career as a forex trader in 2005 and then became interested in the whole fintech and crypto sector.
Over this time, he has developed an almost scientific approach to the analysis of brokers, their services, and offerings. In addition, he is an expert in Compliance and Security Policies for consumers protection in this sector.
With InvestinGoal, Filippo’s goal is to bring as much clarity as possible to help users navigate the world of online trading, forex, and cryptocurrencies.

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