eToro Broadens Investment Offering to Include US Stocks and ETFs

• Company to meet growing US demand for diversification
• Fractional stocks, ETFs, and cryptoassets all available.

Leading social investment network eToro announced this week that the company will expand its offering in the United States. This will add new US stocks and ETFs alongside a number of cryptoassets that US-based customers will be able to trade. Users will also be able to further diversify their holdings by combining stock and cryptoassets within one portfolio.

This move into a very popular market segment will also provide traders the opportunity to trade in fractional stocks.

eToro US CEO Lule Demmissie commented, “For many new investors, crypto investing is a gateway to investing in stocks – and with broader access to financial education and fewer barriers to entry for first-time investors, we expect this trend to continue. As we continue to expand our offering in one of the world’s most important financial markets, we look forward to empowering U.S. users to expand their investing journey on the eToro platform and interact with our social community in new ways.”

Diversified Portfolios Combined With Accessibility

eToro also highlighted the importance of a diversified portfolio, something that its US customers now have an increased opportunity to develop with this expanded asset offering.

“The launch of stock investing in the United States empowers eToro’s millions of U.S. retail investors to manage a portfolio of diversified investments that include traditional assets and cryptoassets side-by-side in a single, easy-to-use mobile app or desktop interface.” the company commented in a recent press release.

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy trading is a portfolio management service, provided by eToro (Europe) Ltd., which is authorised and regulated by the Cyprus Securities and Exchange Commission.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.